Campagne Pop-Up Store — ODEUS
Like a fashion show, this film presents the different brands visible during the pop-up store.
A bag is sent in the air by an unknown person,
it is caught to continue its life in other hands.
It is the sharing and ecological aspect of this brand and its founder that I wanted to highlight.
I also wanted to emphasize inclusion: the camera looks involve the viewer and invite him into this community ODEUS marked by benevolence.